Seafood, success means that everyone takes pride in their work and leaves a meaningful impact.
Our Values
Every customer, supplier, and partner are treated with respect.
From product quality to last-mile delivery — we don’t cut corners.
Small players deserve big opportunities. We make that happen.
We’re present, we show up, we keep our word.
Our business is local; our vision is continental
Why We Exist
Because Africa is rich — in talent, resources, and potential. Yet too many small-scale producers remain excluded from the value chain. Too many families still struggle to afford healthy food. Too many food systems still mirror colonial designs, not local realities. We exist to change that. Every crate we pack, every route we deliver, every connection we build — it all feeds a bigger dream: An Africa that feeds itself — and exports with pride.
Our Vision
To build a resilient, inclusive food system that centres African producers, nourishes communities, and powers economic growth from the ground up. We see an Africa where: • A tomato farmer in Limpopo supplies major retailers. • A fisherman in Mozambique finds markets in Joburg. • Rural women are not just suppliers, but owners in the supply chain. • Children grow up eating what their land and waters produce — with dignity.
Our Mission
To deliver high-quality seafood and fresh produce across Southern Africa — while transforming who gets to participate in that process. Through a mix of smart systems, human connection, and radical transparency, we’re opening up the food trade. From informal traders to high-end chefs, our model serves businesses of every size — with speed, care, and consistency.
What We Offer
- Fresh & Frozen Seafood
- Imported & Local Dry Goods
- Cold Chain Logistics
- WhatsApp & Online Orders
- Tailored Solutions for Restaurants, Wholesalers & Spazas
Naidene Knife — Visionary. Builder. Leader.
Naidene’s journey is anything but conventional. She didn’t have a fancy degree or a roadmap. But she had something more powerful: vision, instinct, and the courage to act.
After years working behind the scenes in seafood trade, she took a leap — and turned a R40,000 investment into a company that now feeds restaurants, retailers, and communities across South Africa. Her leadership is bold, hands-on, and grounded in real service. She walks the floor, calls the clients, and never loses sight of why she started.
She’s building more than a business. She’s building a future her son — and all African children — can be proud of.
